FAQs
Getting started
Section titled “Getting started”Do I need a developer?
Section titled “Do I need a developer?”Not day to day. Someone who knows email HTML sets up your templates once: your own developer, your agency or us. After that, marketers build campaigns without touching code. When you need a new module, a developer adds it and publishes the template.
What if we don’t have templates yet?
Section titled “What if we don’t have templates yet?”We can build them from your brand guidelines, reference designs or Figma files, quoted as a one-off project. You can also start from the starter template in every new workspace, or from a free template in our template library.
Can I try a template without signing up?
Section titled “Can I try a template without signing up?”Yes. Each template in our template library opens in the campaign editor in your browser, with no account. Your changes are kept in your browser. If you’re signed in, you can save the template to your workspace to build from it.
Does Modular Mail work with my ESP?
Section titled “Does Modular Mail work with my ESP?”Yes, if your ESP accepts custom HTML, which almost all do: Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot, Marketo, Mailchimp, Iterable, Brevo and more. See Importing into your ESP.
Does Modular Mail send my campaigns?
Section titled “Does Modular Mail send my campaigns?”No. Modular Mail sends test emails only. Your ESP sends your campaigns, so your lists, flows and reporting stay where they are.
Templates
Section titled “Templates”Will Modular Mail change my HTML?
Section titled “Will Modular Mail change my HTML?”No. Modular Mail copies your template exactly as written and only swaps in the values marketers enter, on the elements you marked. It doesn’t reformat, minify or “fix” your code. The data-mm attributes are removed.
Can I use my existing templates?
Section titled “Can I use my existing templates?”Yes. Split them into a header, footer and modules, then add data-mm attributes to the editable parts. See Preparing your HTML.
Can I use MJML, Maizzle or another framework?
Section titled “Can I use MJML, Maizzle or another framework?”Yes. Build your email with your framework as usual, then paste the compiled HTML into Modular Mail.
What happens to existing campaigns when I update a template?
Section titled “What happens to existing campaigns when I update a template?”Nothing. Campaigns stay on the template version they were built with. New campaigns use the latest published version. See Publishing and versions.
Can I use merge tags and personalisation?
Section titled “Can I use merge tags and personalisation?”Yes. Merge tags pass through unchanged, in your template’s HTML and in what marketers type. See Merge tags and personalisation.
Campaigns
Section titled “Campaigns”Can marketers break the design?
Section titled “Can marketers break the design?”No. Marketers only change what the developer marked, within the rules the developer set: character limits, approved colours and options, and which fields are required.
Can we use Modular Mail for automated flows?
Section titled “Can we use Modular Mail for automated flows?”Yes. Build each flow email, such as a welcome or abandoned basket email, as a campaign, then paste its export into your ESP’s flow.
Can two people edit a campaign at the same time?
Section titled “Can two people edit a campaign at the same time?”Yes. If someone else saves first, you’re asked to reload before your next change saves, so nobody overwrites anyone. See Troubleshooting.
Reviewers and pricing
Section titled “Reviewers and pricing”Do reviewers need a paid seat?
Section titled “Do reviewers need a paid seat?”No. Reviewers join as Viewers, who are free on every plan. They can see campaigns, comment and approve.
How much does it cost?
Section titled “How much does it cost?”See the pricing page. Plans are priced by editors, monthly or yearly, and every new workspace has a 14-day free trial.
Is there a limit on AI?
Section titled “Is there a limit on AI?”Yes, a monthly allowance shared by the workspace, which grows with each editor. See AI actions.
What happens to our emails if we cancel?
Section titled “What happens to our emails if we cancel?”Every email you’ve exported keeps working in your ESP.
Security and privacy
Section titled “Security and privacy”Where are images hosted?
Section titled “Where are images hosted?”Images uploaded to the media library are stored with their location and other metadata removed and served from media.modular-mail.com. Images you link from your own CDN stay there.
Do you store our product catalogue or posts?
Section titled “Do you store our product catalogue or posts?”No. Your team’s browsers fetch products and posts straight from Shopify or your WordPress site. Modular Mail stores only how to reach them and the values filled into campaigns.
Do you store what we send to AI?
Section titled “Do you store what we send to AI?”No. We count how many AI actions each workspace uses, but don’t store prompts or copy.
Still stuck?
Section titled “Still stuck?”Check Troubleshooting, or email [email protected].