Promotional email template
For sale announcements, discount codes and product launches: one offer, one button, and the small print where legal wants it. Open it in the editor, change the offer and export the HTML to any ESP.
No account needed. Your changes stay in your browser until you export the HTML.
What a promotional email does
A promotional email sells one thing. A sale, a discount code, a new product or a deadline: whichever it is, the whole email points at a single button, and anything that doesn’t help the reader press it is in the way.
That is why the best promotional emails look sparse. A preheader that says what the offer is, a headline that names it, one strong image, the code set large enough to remember, and the button. The terms sit at the bottom for the people who need them.
This template is laid out in that order, and the modules come apart. Drop the code banner for a launch, add it back for the January sale, and keep the header, footer and terms the same every time.
What's in the template
Ten modules. Reorder them for the offer, or remove the ones a campaign doesn't need.
From this page to your ESP
Three steps, and none of them involves code.
- Open it in the editorClick Open in editor. The template opens in Modular Mail's editor in your browser, with no account to create and nothing to install.
- Change the offerType the headline, the code and the small print into the fields and drag the modules into the order the offer needs. If there's no code, remove the banner and the layout closes up around it. Your changes stay in this browser until you reset them.
- Export the HTMLClick Export, then Copy HTML or Download. Upload the file to your ESP, add your merge tags and unsubscribe tag, choose the segment and schedule the send.
Works with any ESP
Modular Mail exports the HTML and your ESP sends it. A few things to do once you've imported the file.
Exports to the ESP you already use
- Klaviyo
- Braze
- Salesforce Marketing Cloud
- Iterable
- Bloomreach
- HubSpot
- Marketo
- Customer.io
- Mailchimp
- and any platform that sends HTML email
What is a promotional email?
A promotional email is a campaign built around one offer and one action: a sale announcement, a discount code, a product launch or a limited-time deal. Where a newsletter shares several stories, a promotional email strips down to a single message and a single button, because every extra link costs clicks on the one that matters.
What should a promotional email include?
Less than you might think. A preheader that summarises the offer, a headline that names it, one image, the discount code if there is one, and a single call to action. Add terms and conditions at the bottom for the offer window and any exclusions.
Is the template free, and do I need an account?
It's free and there's no account. Open it, edit it and export the HTML without signing up, adding a card or giving an email address. Your changes stay in your browser.
Will it work with my ESP?
Yes, if your platform accepts HTML email. The exported file imports into Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot, Marketo, Iterable, Mailchimp and Customer.io, among others.
Can I use it for a flash sale or a discount code campaign?
That's what it's for. The Promo code banner sets the code in bold where nobody scrolls past it, and the Terms and conditions module covers the offer window and exclusions. For a flash sale, shorten the body copy and let the headline carry the urgency.
What if the promotion doesn't use a code?
Remove the Promo code banner and the layout closes up around it. The headline, hero image and button carry the offer on their own, which suits a product launch or a new collection.
Can I reuse it for every sale?
Yes, and that's the point of a modular template. Open it for each campaign, change the offer, the code and the imagery, and export fresh HTML. The structure stays the same, so your Black Friday send and your January clearance look like they came from the same brand.
Can I add my own modules?
With a Modular Mail workspace, yes. Your developer, your agency or our team adds modules to this template or builds your own from your HTML, and your team sees them in the editor straight away.
Other free templates
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Send us a recent campaign. We'll rebuild it before the call, so you can see exactly how your team would work.