Send this week's campaigns without waiting on a developer.
For CRM teams at retail and DTC brands sending several campaigns a week from custom templates. Your team builds every email from approved modules and exports it to Braze, Bloomreach or whichever ESP you use.
We'll rebuild one of your recent campaigns before the call.
Exports to the ESP you already use
- Klaviyo
- Braze
- Salesforce Marketing Cloud
- Iterable
- Bloomreach
- HubSpot
- Marketo
- Customer.io
- Mailchimp
- and any platform that sends HTML email
Your campaigns shouldn't wait for a free developer.
If an agency or a developer built your templates, every structural change probably goes back to them. That's manageable at one send a week. It isn't in November.
We used to wait three to five days for dev to update our email templates. Now my team builds campaigns in an afternoon. Same custom designs, zero technical dependency.
What a sending week looks like
MondayNew arrivals
Drop in the product grid in its four-up layout and add this week's products, then export to Klaviyo.
WednesdayFlash sale
Add the promo banner in the sale colour and set the code. The Copy Assistant tightens the headline in your brand voice.
ThursdaySign-off
Request a review from your head of brand. They leave a note on the banner and approve once you've made the change.
FridayA new flow email
Build a post-purchase email from the same modules as your campaigns, so flows match your newest design.
NovemberPeak
More sends, same team. Every email is assembled from modules that are already tested, so the extra volume is writing and choosing images.
Everyone keeps the job they're best at
| Who | Before | With Modular Mail |
|---|---|---|
| CRM team | Briefs changes and waits for them | Builds and exports every campaign |
| Developer or agency | Edits campaigns and fixes breakages | Builds new modules when the programme needs them |
| Manager, brand or legal | Reviews screenshots and PDFs sent by email | Comments on the email and approves it |
| Your ESP | Stores templates and sends | Unchanged |
Features CRM teams use most
Locked modules
Your layout and brand styles stay as designed, whoever builds the email.
Approved options
Button colours and layouts come from a list you've approved.
AI in your brand voice
Rewrite headlines and body copy, and generate alt text for every product image.
Review and approval
Your manager comments on the email and approves it in the same place.
Version history
See who changed what in each campaign, and roll back if you need to.
Export to your ESP
Copy or download the finished HTML for whichever ESP you send from.
Live before your next big campaign
Send us your current HTML or Figma files. We, your agency or your developer convert them into modules, and most teams are live within one to two weeks. If peak season is close, tell us your first send date and we'll plan setup around it.
Questions CRM teams ask
Will our emails look exactly the same?
Yes. The template is your HTML with editable areas marked, so the design doesn't change.
Can we use it for flows?
Yes. Welcome, abandoned basket and post-purchase emails export the same way as campaigns.
Can we use our ESP's personalisation tags?
Yes. Type merge tags such as a first-name variable into any text field and they export as written.
What if we need a new layout?
Your developer, your agency or our team adds a module, and it appears in your library.
Can our manager sign off in Modular Mail?
Yes. Request a review and they get an email that opens the campaign. They comment where something needs changing and approve when they're happy. Reviewers are free.
What happens if we cancel?
Everything you've exported keeps working in your ESP.
See your latest campaign in Modular Mail.
Forward us a recent email. We'll rebuild it and show you how your team would put together the next one.
Could the code be bigger?