Custom Salesforce Marketing Cloud templates your whole team can edit.
In Content Builder, a newsletter is either built from blocks or pasted in as HTML, and pasted HTML is edited as code. Modular Mail turns your custom template into content fields your team fills in, then exports HTML you paste into Content Builder.
Book a demo and we'll rebuild one of your Marketing Cloud emails before the call.
The autumn edit is here
Waxed jackets, wool layers and trail boots for the wet months.
The custom template trade-off in Content Builder
Content Builder gives you two routes to a new email, and each one costs something.
Sources: Salesforce Marketing Cloud documentation, Create Emails in Content Builder, Add Content to a Paste HTML Template, Lock a Content Area.
We used to wait three to five days for dev to update our email templates. Now my team builds campaigns in an afternoon. Same custom designs, zero technical dependency.
How it works with Salesforce Marketing Cloud
Custom templates in Marketing Cloud, before and with Modular Mail
| Task | Content Builder with custom HTML | Modular Mail with Marketing Cloud |
|---|---|---|
| Editing content | The code editor, or blocks in content areas | Anyone on the team, in content fields |
| Editing layout | Open to anyone with access, unless each area is locked | Locked in the template |
| Adding a new section | A developer writes a content area or more HTML | Pick a module from your library |
| Brand rules | Up to whoever is editing | Built into every field |
| Sending, journeys and AMPscript | Marketing Cloud | Marketing Cloud, unchanged |
Questions Salesforce Marketing Cloud teams ask
Does AMPscript survive export?
Personalisation strings such as %%FirstName%% typed into a field export as written. Add AMPscript blocks and dynamic content in Content Builder after you paste the HTML in.
Can we use it for a weekly newsletter?
Yes, that's what it's for. Each issue is built from the same modules, so the newsletter looks the same every week and only the content changes.
Does it work with Journey Builder emails?
Yes. Paste the exported HTML into a Content Builder email and use it in a journey as you would any other email.
Do we have to leave Marketing Cloud?
No. Marketing Cloud keeps doing the sending, journeys, segmentation and reporting.
Is there a direct Marketing Cloud integration?
Not an API connection. You export HTML and paste it in, so there's nothing to break when Marketing Cloud updates.
See your own email in Modular Mail.
Send us a recent campaign. We'll rebuild it before the call, so you can see exactly how your team would work.