Custom HubSpot email templates your whole team can edit.
HubSpot's drag and drop editor is built around its own modules, so a custom coded template is edited in the classic editor and changed in Design Manager. Modular Mail turns that template into content fields your team fills in, then exports HTML you add to HubSpot.
Book a demo and we'll rebuild one of your HubSpot emails before the call.
The autumn edit is here
Waxed jackets, wool layers and trail boots for the wet months.
The custom template trade-off in HubSpot
HubSpot gives you two editors, and each one costs something.
Sources: HubSpot documentation, Build a custom coded template, Edit marketing email content and design.
We used to wait three to five days for dev to update our email templates. Now my team builds campaigns in an afternoon. Same custom designs, zero technical dependency.
How it works with HubSpot
Coded templates in HubSpot, before and with Modular Mail
| Task | HubSpot with a coded template | Modular Mail with HubSpot |
|---|---|---|
| Editing content | The classic editor's modules, or Design Manager | Anyone on the team, in content fields |
| Editing layout | A developer, in Design Manager | Locked in the template |
| Adding a new section | A developer edits the template's HubL | Pick a module from your library |
| Brand rules | Whatever the template's modules allow | Built into every field |
| Sending, workflows and CRM | HubSpot | HubSpot, unchanged |
Questions HubSpot teams ask
Do HubL tags survive export?
Yes. Your developer writes the HubL HubSpot needs, such as the unsubscribe and company address tokens, into the template, and personalisation tokens typed into a field export as written.
Which HubSpot plan do we need?
Coded email templates need Marketing Hub Professional or Enterprise. Modular Mail has no plan requirement of its own.
Can our team use the drag and drop editor instead?
For emails that start from HubSpot's modules, yes. Modular Mail is for the custom coded templates that editor can't open.
Do we have to leave HubSpot?
No. HubSpot keeps doing the sending, workflows, reporting and CRM.
Is there a direct HubSpot integration?
Not an API connection. You export HTML and add it to HubSpot, so there's nothing to break when HubSpot updates.
See your own email in Modular Mail.
Send us a recent campaign. We'll rebuild it before the call, so you can see exactly how your team would work.