Email templates your clients can't break.
Build each client's template system once and give them their own workspace. They build campaigns from the modules you locked, and your team stops fielding banner changes.
Book a demo and we'll set one client's email up as a workspace before the call.
Exports to the ESP you already use
- Klaviyo
- Braze
- Salesforce Marketing Cloud
- Iterable
- Bloomreach
- HubSpot
- Marketo
- Customer.io
- Mailchimp
- and any platform that sends HTML email
What happens after hand-over
The templates are the easy part. The months after hand-over are where the margin goes.
We used to wait three to five days for dev to update our email templates. Now my team builds campaigns in an afternoon. Same custom designs, zero technical dependency.
Build the system once. Hand over the workspace.
Turn template builds into recurring work
The work that stays with you is the work worth billing for.
Setup becomes a project
Template conversion and module builds are clear, billable deliverables.
New modules become the retainer
Seasonal layouts and launches come back to you as module work. Banner swaps don't.
One workspace per client
Each client gets its own templates, modules and campaigns, all managed from your account.
Client sign-off on record
Clients comment and approve in their workspace, so the campaign records who signed off the Black Friday email and when.
No lock-in for anyone
Templates are standard HTML with a data-mm attribute, and exported emails keep working in the client's ESP.
Which agencies it suits
Is Modular Mail white-labelled?
Not yet. Client workspaces show Modular Mail branding. If branded workspaces matter to how you sell, tell us: agency feedback shapes what we build next.
How does agency billing work?
Agencies are on the Enterprise plan, which starts at £10,000 a year and comes with a workspace for each client, as many editors as you need and one bill for your agency. Reviewers, including your clients' approvers, are free. See pricing
Can clients approve emails?
Yes. Add them as reviewers, which is free. They comment on the email and approve it, and the campaign keeps a record of who approved it and when.
Who owns the templates?
Your agency owns the workspace and its templates, and you add client users with the permissions they need. If an engagement ends, access can move to the client, and exported HTML keeps working whatever happens to the subscription.
Do clients need training?
Onboarding includes training sessions for editors and reviewers, and the docs cover the editor. A client who only approves emails needs very little: they open the email, comment where something needs changing and click Approve.
Can our own developers set up templates?
Yes. They add data-mm attributes to any HTML template and set up the fields in the form builder, following the docs. If you'd rather we did the build, send us the Figma files or brand guidelines and we'll quote it.
Do our clients need to change ESP?
No. Modular Mail exports HTML, so each client keeps sending from Salesforce Marketing Cloud, Braze, Klaviyo or whatever they use now. There's nothing to integrate or maintain.
Can templates fill from a client's Shopify store?
Yes. Mark which fields take a product's title, price, image or link while you build the templates, and the client's team picks products from their store in each campaign. The Shopify integration
Show us one client's templates.
Send us a client email you've built. We'll set it up as a client workspace before the call, so you can see the hand-over before you pitch it.