Custom Klaviyo templates your whole team can edit.
Klaviyo's drag-and-drop editor is built around its own blocks, so a hand-coded template is usually edited in code. Modular Mail turns that template into content fields your team fills in, then exports HTML you upload to Klaviyo.
Book a demo and we'll rebuild one of your Klaviyo emails before the call.
The autumn edit is here
Waxed jackets, wool layers and trail boots for the wet months.
The custom template trade-off in Klaviyo
Klaviyo gives you two routes, and each one costs something.
Sources: Klaviyo documentation, How to import a custom HTML template, How to create a hybrid email template.
We used to wait three to five days for dev to update our email templates. Now my team builds campaigns in an afternoon. Same custom designs, zero technical dependency.
How it works with Klaviyo
Custom templates in Klaviyo, before and with Modular Mail
| Task | Klaviyo editor with custom HTML | Modular Mail with Klaviyo |
|---|---|---|
| Editing content | Someone who can code, or limited editable regions | Anyone on the team, in content fields |
| Editing layout | Possible for anyone with access, so it drifts | Locked in the template |
| Adding a new section | A developer writes more HTML | Pick a module from your library |
| Brand rules | Up to whoever is editing | Built into every field |
| Sending, flows and segments | Klaviyo | Klaviyo, unchanged |
Questions Klaviyo teams ask
Do we have to leave Klaviyo?
No. Klaviyo keeps doing the sending, flows and segmentation.
Does it work for flows?
Yes. Export flow emails the same way as campaigns.
How do we get the HTML into Klaviyo?
In Klaviyo, go to Content, then Templates, and choose Create, then Import email template. Upload or paste the HTML. Klaviyo needs its unsubscribe tag in every marketing template, and your developer puts that in the template once.
Can we still use Klaviyo's dynamic product blocks?
Yes, through a Klaviyo hybrid template. Product blocks belong to Klaviyo's drag-and-drop editor, so your developer adds Klaviyo's region snippet to the template once. After you import the HTML, you can drag a product block into that region in Klaviyo.
Is there a direct Klaviyo integration?
Not an API connection. You export HTML and upload it, so there's nothing to break when Klaviyo updates.
See your own email in Modular Mail.
Send us a recent campaign. We'll rebuild it before the call, so you can see exactly how your team would work.