Welcome Email Template

A free, modular welcome email template for onboarding new subscribers and customers. Edit the content fields, reorder the modules, export clean HTML to any ESP, all in the browser.

Welcome Email Template preview
Included

What's in this template

Six modules to mix, reorder or drop as you need.

  • Hero Welcome

    Welcome heading, intro copy and primary CTA button, with an optional full-width hero image you can switch off.

  • Getting Started Steps

    A repeater section for 1–6 numbered steps, each with a title, short description and optional link.

  • Feature Highlights

    A repeater section for 1–4 highlights, each pairing a thumbnail image with a title, one-line summary and link.

  • Quote

    Full-width colour band with a pull quote and optional attribution, for a line of social proof near the top of the send.

  • Help Card

    A short support block with editable copy and a link to your help desk, docs or support inbox.

  • CTA Banner

    Centred closing call to action with heading, supporting line and button.

Welcome email basics

What a strong welcome email needs

The first send has five jobs. This template gives each one a clear place without turning the email into a long introduction.

  1. Hero Welcome

    Confirm the signup or account creation worked

    Make the first line feel like a receipt: the reader should know their action succeeded, then see the main CTA without searching for it.

  2. Hero Welcome

    Thank and orient the reader

    Use the greeting and intro copy to say thank you and explain what they have joined. Keep the welcome human, specific and short.

  3. Help Card

    Set expectations for what happens next

    Tell readers what they will receive, when to expect it and where to get help. The Help Card removes uncertainty before it becomes a support question.

  4. Getting Started Steps + Feature Highlights

    Give two to four useful first steps

    Use the steps repeater for the path forward, then use Feature Highlights to explain the value behind those actions. Keep the list focused, even though the module supports more items.

  5. Hero Welcome + CTA Banner

    Focus attention on one primary CTA

    Let the Hero Welcome carry the main action, then restate that next step in the CTA Banner. The optional Quote adds social proof without becoming a second destination.

Examples and recipes

Welcome email examples by use case

Adapt the same six-module system to the promise your reader signed up for. These are recipes for this template, not four separate templates.

New customer welcome email

Opening promise
Your account is ready, and here is the shortest path to first value.
First action
Complete one meaningful setup step, such as importing data or inviting a teammate.
Keep
Hero Welcome, Getting Started Steps, Feature Highlights, Help Card, CTA Banner
Remove
Quote if you do not have useful proof yet

SaaS or product onboarding

Opening promise
See the product in context, with one clear action to start learning by doing.
First action
Take the first in-product action that reveals value, rather than reading a feature list.
Keep
Hero Welcome, Getting Started Steps, Feature Highlights, Help Card
Remove
Quote when the product experience already supplies enough confidence, CTA Banner when the in-product CTA is the only next step

Newsletter subscriber

Opening promise
Here is what you will receive, how often it arrives and why it is worth opening.
First action
Read a featured issue or set content preferences.
Keep
Hero Welcome, Feature Highlights, Quote, CTA Banner
Remove
Getting Started Steps if there is only one subscriber action, Help Card if your reply or support route is already obvious

Ecommerce subscriber

Opening promise
Welcome to the brand, here is the benefit or product path you signed up to explore.
First action
Browse the most relevant collection or redeem the welcome offer.
Keep
Hero Welcome, Feature Highlights, Help Card, CTA Banner
Remove
Getting Started Steps when shopping is the only first action, Quote if it distracts from the product or offer
Welcome email series

Turn one welcome into a useful series

A three-email sequence gives the reader room to act, learn and build confidence without asking one email to do everything.

  1. Immediate welcome

    Confirm the signup, set expectations and point to the first action while intent is fresh.

  2. Value email

    Share the features, resources or content that fit the signup context. Lead with usefulness, not another broad introduction.

  3. Confidence email

    Add proof, support and the next meaningful commitment. A Quote or Help Card can do more here than another list of features.

Timing is a starting point, not a rule. Adjust the sequence to the recipient, the product and the moment when each email will be most useful. Duplicate this template for each send, then reorder or remove modules while keeping the visual system consistent.

Subject lines

Welcome email subject-line ideas

Subject lines are set in your sending platform, not in the exported HTML. Use these as starting points and make them specific to the action inside your email.

Direct confirmation

  • You're in. Here's what happens next
  • Your account is ready

Benefit-led

  • A simpler way to manage your email
  • Get more from your new workspace

First step

  • Start here: your first useful action
  • Your first step is ready

Newsletter expectation-setting

  • Welcome to the weekly brief
  • You're subscribed. Here's what to expect
Before you send

A short customisation checklist

Make these changes before exporting, then use your ESP to finish the send setup.

  • Replace the logo and brand settings.

  • Update the primary CTA destination.

  • Remove unused modules.

  • Add your ESP-specific personalisation syntax after export.

  • Add production unsubscribe and view-in-browser links.

  • Verify image alt text.

  • Send tests in the target ESP and email clients.

Modular Mail exports the HTML. Your sending platform controls subject lines, merge tags, automation, audience and delivery.

How to

How to use this template

  1. 01

    Open in editor

    Click Open in editor to load the template in Modular Mail. No account needed, changes save to your browser as you work.

  2. 02

    Edit modules and content

    Update copy, swap images, update links, drag modules to reorder, or add and remove blocks to fit your onboarding flow.

  3. 03

    Export HTML and send

    Copy the code or download the HTML file, then import into any ESP: Mailchimp, Klaviyo, Marketo, SFMC, HubSpot, and more.

ESP support

Works with any ESP

Export clean, responsive HTML and import into any major email service provider.

  • Mailchimp
  • Klaviyo
  • HubSpot
  • Marketo
  • Salesforce Marketing Cloud
  • Campaign Monitor
  • Customer.io
  • Iterable
  • Braze
  • ActiveCampaign
  • Brevo
  • ConvertKit
  • Beehiiv
  • any platform that sends HTML email
FAQ

Common questions

  1. What should a welcome email include?
    A welcome email confirms the signup worked and tells the reader what happens next. The reliable format: a greeting that sets expectations (what you send and how often), two to four first steps to take, and one primary CTA. This template maps to that directly: the Hero Welcome carries the greeting and CTA, Getting Started Steps holds the first actions, and Feature Highlights shows what your product or newsletter offers. Keep it to one job. The welcome lands while interest is at its highest, so point it at the single action that matters most.
  2. Is this template really free?
    Yes. Open the template, edit content and drag modules, then export the HTML. No account required, no card, no email needed.
  3. Do I need an account to use the template?
    No. Open the template, edit content, drag modules and customise the layout, then export the HTML. Nothing required.
  4. Will this work with my ESP?
    Almost certainly. The exported HTML imports into Mailchimp, Klaviyo, Marketo, Salesforce Marketing Cloud, HubSpot, Campaign Monitor, Customer.io, Iterable, Braze, ActiveCampaign, Brevo and others. If your platform supports HTML email, this template works in it.
  5. Can I use this for a welcome series?
    Yes. Duplicate the template for each email in the sequence and vary the content: email one carries the greeting and first steps, later sends can lead with Feature Highlights or the Quote instead. Because the structure stays consistent, the whole series reads as one voice even when different people write different sends.
  6. Can I remove sections I don't need?
    Yes. Drag any module out of the email, or drop the optional parts within a module: the hero image and the quote attribution can each be switched off. A minimal welcome of greeting, steps and CTA works well; the extra modules are there when you want them.
  7. Is the template responsive?
    Yes. All modules are responsive and tested across Gmail, Outlook (legacy and new), Apple Mail and the major mobile clients. The editor has device toggles to allow you to preview the email with your content at desktop, tablet and mobile screen sizes.
  8. Should I personalise the welcome email?
    Where you have the data, yes. The template ships without merge tags because every ESP writes them differently, so add your platform's own first-name tag after you import the HTML. If your signup form doesn't collect a name, a plain greeting reads better than a fallback token.
  9. Can I add my own modules?
    Yes, with a Modular Mail account. The template ships with the core welcome email modules; you can add custom modules from your own design system or build new ones from scratch.

More than just a template

Modular Mail is a CMS for email. Templates aren't one-off downloads, they're a living structure your team edits month after month. Layout stays locked, content stays editable, every send stays on-brand.

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