ESP-ready HTML • Outlook tested • 2-5 working days • Tested in 30+ client/device combinations

From Figma Design to HTML Email Templates

We convert your Figma designs into production-ready, modular templates that render perfectly across clients and upload cleanly to any ESP.

The Development Process

Why converting Figma to HTML email is tricky

Building email templates requires specialized knowledge of email client limitations, responsive design patterns, and cross-platform compatibility that differs significantly from standard web development.

Email-Specific Code Requirements

Email HTML requires table-based layouts, inline CSS, and careful handling of media queries for different email clients like Outlook, Gmail, and Apple Mail.

  • Table-based layouts for universal compatibility
  • Inline CSS and fallback styling techniques
  • Cross-client testing and optimisation
  • Tested in 30+ clients with Litmus/Email on Acid
  • WCAG-aware and dark-mode-safe patterns
HTML email code structure showing table-based layout and inline CSS

Responsive Design Complexity

Making emails look perfect on desktop, mobile, and tablets requires specialized techniques different from web development—and Outlook makes it even trickier.

  • Email-specific media queries and breakpoints
  • Progressive enhancement approach for older clients
  • Dark mode and accessibility considerations
  • Tested in 30+ clients with Litmus/Email on Acid
  • WCAG-aware and dark-mode-safe patterns
Responsive email design showing mobile and desktop layouts

Modular Template Architecture

Converting static Figma designs into reusable, modular components that maintain design integrity while allowing content flexibility across campaigns.

  • Component-based template structure planning
  • Editable content areas with locked design elements
  • ESP-agnostic HTML output for any platform
  • Tested in 30+ clients with Litmus/Email on Acid
  • WCAG-aware and dark-mode-safe patterns
Modular email template components showing editable and locked areas
Modular Mail Service

Professional Figma to HTML email conversion

Our HTML email developers convert your Figma designs into production-ready, modular email templates optimised for the Modular Mail platform. Work directly with an HTML email developer, not a generalist web shop.

Design Analysis & Planning

We analyse your Figma files to identify reusable components and plan the optimal modular structure for your email campaigns before any code is written.

Expert HTML Development

Our email specialists hand-code your templates using industry best practices, extensive cross-client testing, and performance optimisation techniques.

Modular Mail Integration

Templates are configured as modular components in your Modular Mail account, ready for immediate use by your marketing team with full training provided.

Quality Assurance & Testing

Every template undergoes rigorous testing across 30+ email clients including Outlook, Gmail, Apple Mail, and mobile devices to ensure perfect rendering.

Professional Figma to HTML email conversion service dashboard

Code quality you can trust

Hand-coded HTML email templates following industry best practices for maximum deliverability and compatibility

<!-- Bulletproof table structure with inline CSS -->
<table role="presentation" cellpadding="0" cellspacing="0" width="100%" style="table-layout:fixed;">
  <tr>
    <td mm-editable="hero-headline" data-mm-label="Main Headline" 
        style="font-family:Arial,sans-serif;font-size:32px;line-height:1.2;color:#1a1a1a;">
      Your headline goes here
    </td>
  </tr>
  <!--[if mso]>
    <td style="font-family:'Segoe UI',Tahoma,sans-serif;">
  <![endif]-->
</table>
  • Table-first templates with inline CSS
  • Bulletproof buttons that work everywhere
  • Image alt text and role attributes for accessibility
  • Conditional comments for Outlook compatibility
  • Dark-mode tokens and safe colour choices
  • Modular Mail editable areas pre-configured
Pricing

Custom pricing tailored to your project

Every Figma to HTML email conversion is unique. We provide personalised quotes based on your design complexity, number of templates, timeline, and integration requirements.

  • Detailed analysis of your Figma designs and requirements
  • Transparent fixed-price quotes with no hidden costs
  • Flexible delivery timelines to meet your launch dates
  • Up to 2 revision rounds included in every quote

Custom Quote

Tailored to your Figma designs

  • Fixed price, no hidden extras
  • 2 revision rounds included
  • Delivered in 2–5 working days
  • Response within 24 hours

Frequently Asked Questions

Common questions about our Figma to HTML email conversion service

Yes. Our HTML email templates work seamlessly with all major ESPs, including Mailchimp, HubSpot, Klaviyo, Marketo, Salesforce, Campaign Monitor, and any platform that accepts custom HTML.

Absolutely. Every template is tested across 30+ email clients, including Outlook 2016–2021, Gmail, and Apple Mail in both light and dark modes, to ensure reliable rendering.

Figma is preferred, but we also accept Sketch, Adobe XD, and Photoshop (PSD) files—provided layers are organised.

We configure each template with mm-editable fields and clear data-mm-labels, which define exactly which parts of the content can be edited. These tags tell Modular Mail's campaign builder how to treat each section, so when your team builds a campaign the editable areas appear neatly in the right-hand sidebar. That means marketers can update headlines, copy, buttons, or images without ever touching the HTML.

Each module is also added to your Modular Mail account, so you can drag, reorder, and combine them to create new campaigns. The result is a template system that's ready to use straight away — technical setup done once, and smooth content editing every time after.

Yes. We can implement merge tags for any ESP (for example, |FNAME| for Mailchimp or %%first_name%% for MailerLite) and configure dynamic content areas for personalised campaigns.

A single template typically takes 2–5 working days. Larger multi-template systems are usually delivered within 2–3 weeks depending on complexity.

You'll receive:

  • The final, production-ready HTML email template
  • All optimised image assets
  • Modular Mail module setup in your account
  • Usage documentation for your team
  • A full cross-client testing report

Ready to convert your Figma designs?

Share your Figma link and we'll reply with a quote and timeline within 24 hours.