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Modular Mail Docs

Overview

What is Modular Mail?

Section titled “What is Modular Mail?”

Modular Mail is a CMS for email. It separates email structure from content, allowing teams to build campaigns from pre-configured templates without touching HTML code.

You define templates with editable regions. Your team fills in content fields to build campaigns. The structure is protected. The brand stays consistent.

Modular Mail is ESP-agnostic. Export clean HTML and use it with any email platform.

Who it’s for

Section titled “Who it’s for”

Marketing teams who need to produce professional emails independently, without waiting for developer support for every content change.

Agencies who build custom email templates for clients and need to protect their work while enabling client self-service.

Teams with existing HTML templates who want to unlock their designs through a visual editing interface without rebuilding from scratch.

How it works

Section titled “How it works”
  1. Templates define the overall structure, styles, and design of your emails
  2. Modules are reusable content blocks (headers, hero sections, product grids, CTAs) that make up a template
  3. Campaigns are built by selecting modules and filling in content fields

Developers set up the template system once. Marketers use it to build campaigns without code.

What Modular Mail is not

Section titled “What Modular Mail is not”

Modular Mail is not an email builder. If you need full creative freedom to design emails from scratch, use a dedicated builder tool.

Modular Mail is for teams who need consistent campaigns from established templates. The value is in the constraints: locked design elements, defined content areas, and protected brand standards.

Next steps

Section titled “Next steps”